Shapr3D is an all-in-one tool in which you can create the 3D model, the render preview and the technical drawing within the same workflow. The purpose of this homepage was to present and emphasize this message.
Animation: Tibor Szikor
Art direction: Zoltán Márton Nagy
Shapr3D is used by designers and engineers in many different industries.
We have created dedicated sub-pages to focus on the needs of these specific disciplines.
In addition to the subpages targeted at different personas, it was also important to present the functions and to introduce the new features of the software, for which we also created dedicated subpages. We have also published a number of pages focusing on SEO aspects, for example, to give an overview of the most commonly used file formats and their usage.
Like in all SaaS companies, one of the most important goals is to increase and retain the number of users. The website has a crucial role in this, as it is through the site that registration takes place and it also is the entry point to the funnel through which a visitor becomes an engaged user. I was responsible for running a series of A/B tests to increase user engagement and registration while providing all the UI designs and assets.
Our team also launched a design contest related to the new Visualization feature release of the Shaper3D software. I was responsible for the key visual creation and the maintenance of the page.
Within the brand, we have created a sub-brand identity for content that is about people and company culture. My goal was to create a much bolder, more colourful visual scheme compared to the main identity while retaining its basic guidelines.
